Architectural Photographer | Architectural Photography: Architectural Photographer: Noi to Motor Burger restaurant make-over

Architectural & Interior Photography

Architectural Photographer: Noi to Motor Burger restaurant make-over

After running Noi successfully for several years, Gino and Jay decided that a fun, upscale burger place would do better in the recession wracked economy of Windsor than their trendy and expensive Italian restaurant. So they shut down Noi, enlisted the help of Gino’s cousin Dan, and in three weeks reopened as Motor Burger. Dan asked if I could produce some nice interior photography of the new place that he could use for marketing. In particular, he wanted photos for the new Motor Burger Facebook page to help create a buzz for the new restaurant prior to opening.

The front of Motor Burger has floor to ceiling windows and faces south. I wanted to highlight the interior lighting so we started photography in the early evening when daylight would not effect the photographs. My objective was to produce very realistic, natural looking photographs of the interior.

When I had finished the interior photography, Gino asked if I could photograph their new outdoor sign. I prefer to photograph illuminated signage at twilight when I can blend daylight with the lighting of the sign. Since it was almost midnight when Gino made his request, a different approach would be required. I’m not a big fan of the “HDR look” for architectural photography, but I thought the technique might produce a very nice image of the sign. I made a series of exposures to capture the full dynamic range of the scene and then selected 5 of those captures and loaded them into Photomatix. A little tone mapping and some tweaking in Photoshop produced the final image. If you’re in the Erie Street area, be sure to stop in and ask Martene for one of their amazing “Spiked Shakes”! http://www.claytonstudio.com